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Wal-Mart + Social Media = @WalmartLabs

Posted on | May 17, 2011 | Comments Off

You may have saw that Wal-Mart recently acquired a Social Media company.  You may have wondered why.  There’s a good explanation of the acquisition here.  The most notable part of the article is as follows:

We are at an inflection point in the development of ecommerce. The first generation of ecommerce was about bringing the store to the web. The next generation will be about building integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience. Walmart’s enormous global reach and incredible scale of operations — from the United States and Europe to growing markets like China and India — is unprecedented. @WalmartLabs, which combines Walmart’s scale with Kosmix’s social genome platform, is in a unique position to invent and build this future.

Wal-Mart is hitting on all cylinders right now.  It is my #1 holding and I buy shares every month via my DRIP plan.